Thursday, August 01, 2013

Dan Turner '10: Lessons Learned From Recent Music App ‘Fails’

Daniel Turner '10 offers an analysis of key lessons that music industry professionals and music app developers should glean from these costly blunders. The bottom line: privacy matters.

There’s a lot to consider when developing and marketing a music app. Music apps especially require thorough and strategic planning given the overcrowded and heavily scrutinized space in which they operate. The escapades of Samsung and Jay Z’s MCHG app and Twitter’s #music certainly do not teach us everything there is to know about creating a successful app or marketing campaign. They do, however, provide poignant examples of why thoughtful consideration of privacy, ROI, differentiation, and communication are crucial to avoiding a conspicuous fail.

Read the full story from Hypebot here.

Share this Story

Share via Facebook
Share via TwitterShare via EmailPrint Friendly Version

Other Recent Stories/ RSS

Wednesday, April 23, 2014

McAllister Street UC Hastings Campus Streetscape Project Update

The Board of the County Transportation Authority has approved $1 million in additional funding to expand the scope of the Streetscape Project.
Monday, April 21, 2014

Thinkers & Doers: April 21, 2014

Professors Osagie K. Obasogie, Sheila Purcell, Robin Feldman, James Lambden '75, Juliana Maio ’78, Philip Kan Gotanda ’78, Sergio Gutierrez ’83, Jeff Adachi ’85, James T. “Jim” Hammer ’86, Niki Solis ’95, Ryan C. Hughes ’10.
Friday, April 18, 2014

Moot Court Team Celebrates Winning Season

UC Hastings continues its tradition of excellence in intercollegiate advocacy competition and is currently ranked as the #3 Moot Court program in the nation.
Wednesday, April 16, 2014

UC Hastings Center for WorkLife Law Awarded $225,000 Grant from NoVo Foundation

Funds will enable WorkLife Law to develop information and tools that help low-income pregnant workers gain accommodations they need to keep jobs.
Friday, April 11, 2014

Thinkers & Doers: April 11, 2014

Professors Jodi Short, Marsha Cohen, Morris Ratner, Joan Williams, Guy Kornblum '66, Jennifer Keller '78, Tina Marroquin '03, Lisa Frydman.
Go to News Archive