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Thursday, August 01, 2013

Dan Turner '10: Lessons Learned From Recent Music App ‘Fails’

Daniel Turner '10 offers an analysis of key lessons that music industry professionals and music app developers should glean from these costly blunders. The bottom line: privacy matters.

There’s a lot to consider when developing and marketing a music app. Music apps especially require thorough and strategic planning given the overcrowded and heavily scrutinized space in which they operate. The escapades of Samsung and Jay Z’s MCHG app and Twitter’s #music certainly do not teach us everything there is to know about creating a successful app or marketing campaign. They do, however, provide poignant examples of why thoughtful consideration of privacy, ROI, differentiation, and communication are crucial to avoiding a conspicuous fail.

Read the full story from Hypebot here.

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