Friday, May 03, 2013

          New Copyright Alert System Will Notify Content Owners of Digital Piracy

          On March 29, UC Hastings College of the Law hosted a Conference about the new Copyright Alert System (CAS). The conference attracted business executives, scholars and attorneys to discuss CAS from multiple viewpoints including the background and origins of CAS, its effectiveness and reach, and the new directions of copyright enforcement forged by CAS.

          In an effort to curb online piracy, CAS was created by a number of entertainment industry representatives (including recording industries, motion picture associations, and independent musicians), who partnered with several major American Internet Service Providers (such as AT&T, Cablevision, Comcast, Time Warner Cable, and Verizon). The conference offered an opportunity for content industry and ISP representatives to explain the background, objectives, and implementation of CAS. Academic scholars, including UC Hastings Professor Ben Depoorter, who also organized the conference, evaluated the likely effects of CAS on copyright enforcement and the public.

          “This was a terrific conference,” says Professor Depoorter, “with many of the key players in content creation and copyright enforcement represented. The audience learned about the details of the implementation of CAS and potential complications.”

          Conference sessions included:

          • Background, Implementation, Objectives with Marianne Grant, Senior Vice President of the Motion Picture Association of America; and Corynne McSherry, Intellectual Property Director at the Electronic Frontier Foundation.
          • Evaluating CAS and Graduated Response Systems with Professor Annemarie Bridy of University of Idaho College of Law; Professor Mary La France of UNLV; and Professor Ben Depoorter of UC Hastings.
          • Reflections on the Day, a keynote address from Professor Pamela Samuelson of UC Berkeley Law.

          Marianne Grant, Senior Vice President of the Motion Picture Association of America, explained the technical inner-workings of the program while providing background on the content industry‘s aspirations for the Alert System.

          Several speakers at the conference pointed out some concerns with the copyright alert system, including the potential for false positives, the need to preserve fair use. Professor Mary La France emphasized the need to create additional procedural safeguards.

          Professor Depoorter’s empirical study suggested that CAS may produce effective deterrence while avoiding the public backlash that resulted from the industries’ prior litigation campaign. Depoorter noted that although alerts may boost the subjective probability of enforcement, without sending out mass alerts, the system will likely induce a “download and see” approach among internet subscribers.

          In her keynote address, Professor Pamela Samuelson, the Richard M. Sherman Distinguished Professor of Law and Information at UC Berkeley Law School, provided a historical overview of copyright enforcement against end-users and the evolution of copynorms in today’s culture. Although content providers emphasize the educational aspects of CAS, Professor Samuelson noted that the goals of the program are likely to scare individuals from downloading unlicensed content.  

          Go to News Archive

          Share this Story

          Share via Facebook
          Share via TwitterShare via EmailPrint Friendly Version

          Other Recent Stories/ RSS

          Friday, October 21, 2016

          Innovative gift from tech startup accelerator Hackers/Founders supports UC Hastings Startup Legal Garage

          “It's very often that startups push the boundaries and definitions of laws written decades or centuries earlier," says Hackers/Founders CEO Jonathan Nelson. "Being able to face these issues with a law school that's doing cutting-edge work is invaluable.”
          Tuesday, October 18, 2016

          Tenderloin Community Benefit District Appoints UC Hastings 3L to Board of Directors

          Improving the sidewalks means more than cleaning services, says 3L Peter Stevens, tenants rights advocate and proud Tenderloin resident.
          Monday, October 10, 2016

          2L Briana Desch spearheads new Tenderloin Community Outreach Board for ASUCH

          Student task force dedicated to establishing relationships with the Tenderloin community.
          Monday, October 10, 2016

          Manuel v. City of Joliet: Don’t forget “unreasonable” in the Fourth Amendment

          Analysis by Professor Rory Little
          Friday, October 07, 2016

          Kevin King ’15 finds his voice arguing before the First District Court of Appeal

          "I came to law school to become a social justice advocate and now I’m armed to build a better tomorrow." - Lawyers for America Fellow Kevin King, Class of 2015
          Go to News Archive